Who does the technology ultimately benefit ?

It's easy to think that onboarding a new technology only benefits a team who has taken the decision to purchase it. However, that is hardly the case.

It is important to emphasize that this benefit is evenly shared throughout the company, since it can be used by sales representatives, managers or directors of various areas. By communicating and informing everyone about the upcoming technology use cases, an organisation extends it's type of functionality and its benefits to the different layers of the business, it enables smarter decision making and gives all users independence, while remaining aligned as an organization.